WE ARE
VIEWPOINT GROUP

Don't let great strategy fall flat because of poor execution.

While there are many processes and tools available to help create winning strategies, little is known about the execution process and how to successfully carry out a strategic plan (like going beyond operational effectiveness and productivity improvements to link strategy to all aspects of a firm’s activities). Viewpoint Research and BIG associates are conducting a study to learn more about strategic execution, and we'd love to hear about your strategy and execution experiences. Take part in our short 10 minute survey study and get access to the whitepaper and free diagnostic tool.

WE ARE
VIEWPOINT GROUP

Who We Are


Viewpoint Group is a family office, involved in the responsible stewardship of capital, transformational philanthropic initiatives, and research and thought leadership in advanced practices. Originally created out of the need to support the Van Wielingen family and their capital, Viewpoint has evolved into three primary areas: Viewpoint Investment Partners, Viewpoint Research Partners, and Viewpoint Foundation.


Our founder, Mac Van Wielingen, was inspired to create a family enterprise whose main purpose was to professionally manage the family’s capital for the betterment of future generations and the community. Viewpoint Group was established in 1998 with two part-time employees providing basic financial and wealth management services. 20 years later, the team has evolved to include a group of committed professionals who provide personal, wealth management and philanthropic services to three generations of the family. Over the years, new businesses and initiatives have organically evolved out of the Family Office, including Viewpoint Investment Partners and Viewpoint Research Partners, who now provide services to outside clients.


Viewpoint offers a unique and inspiring work environment, where the team continually strives for excellence, and individuals thrive and flourish in their careers. Our commitment to curiosity and continuous learning is shared by all employees. 


We invite you explore our website to learn about each area as well as our values and philosophies. 

Don't let great strategy fall flat because of poor execution.

While there are many processes and tools available to help create winning strategies, little is known about the execution process and how to successfully carry out a strategic plan (like going beyond operational effectiveness and productivity improvements to link strategy to all aspects of a firm’s activities). Viewpoint Research and BIG associates are conducting a study to learn more about strategic execution, and we'd love to hear about your strategy and execution experiences. Take part in our short 10 minute survey study and get access to the whitepaper and free diagnostic tool.

Who We Are


Viewpoint Group is a family office, involved in the responsible stewardship of capital, transformational philanthropic initiatives, and research and thought leadership in advanced practices. Originally created out of the need to support the Van Wielingen family and their capital, Viewpoint has evolved into three primary areas: Viewpoint Investment Partners, Viewpoint Research Partners, and Viewpoint Foundation.


Our founder, Mac Van Wielingen, was inspired to create a family enterprise whose main purpose was to professionally manage the family’s capital for the betterment of future generations and the community. Viewpoint Group was established in 1998 with two part-time employees providing basic financial and wealth management services. 20 years later, the team has evolved to include a group of committed professionals who provide personal, wealth management and philanthropic services to three generations of the family. Over the years, new businesses and initiatives have organically evolved out of the Family Office, including Viewpoint Investment Partners and Viewpoint Research Partners, who now provide services to outside clients.


Viewpoint offers a unique and inspiring work environment, where the team continually strives for excellence, and individuals thrive and flourish in their careers. Our commitment to curiosity and continuous learning is shared by all employees. 


We invite you explore our website to learn about each area as well as our values and philosophies. 

VIEWPOINT INVESTMENT PARTNERS

Viewpoint Investment Partners (VIPCo) is an investment firm that strives to act as long-term custodians of capital on behalf of our partners. We manage capital with the highest degree of professional stewardship. Our flagship Viewpoint Global Fund L.P. “The Fund” is a foundational, global, evidence-based investment alternative for high-net worth families and institutional investors.

VIEWPOINT INVESTMENT PARTNERS

Viewpoint Investment Partners (VIPCo) is an investment firm that strives to act as long-term custodians of capital on behalf of our partners. We manage capital with the highest degree of professional stewardship. Our flagship Viewpoint Global Fund L.P. “The Fund” is a foundational, global, evidence-based investment alternative for high-net worth families and institutional investors.

VIEWPOINT RESEARCH PARTNERS

Viewpoint Research Partners is an evidence-based, thought leadership centre dedicated to evolving society’s knowledge about business leadership and advanced organizational practices. Key activities of the centre include conducting and curating applied business research, and providing strategic consulting services to select clients.

VIEWPOINT RESEARCH PARTNERS

Viewpoint Research Partners is an evidence-based, thought leadership centre dedicated to evolving society’s knowledge about business leadership and advanced organizational practices. Key activities of the centre include conducting and curating applied business research, and providing strategic consulting services to select clients.

VIEWPOINT FOUNDATION

Viewpoint Foundation and the Van Wielingen family have committed almost $16 million to more than 100 charitable organizations since its inception in 2001. Most of these gifts have been made to 20 key initiatives, however, support has been given to a variety of causes in Canada and abroad. Today, an additional $20 million is available in the Foundation for future philanthropic initiatives. 

VIEWPOINT FOUNDATION

Viewpoint Foundation and the Van Wielingen family have committed almost $16 million to more than 100 charitable organizations since its inception in 2001. Most of these gifts have been made to 20 key initiatives, however, support has been given to a variety of causes in Canada and abroad. Today, an additional $20 million is available in the Foundation for future philanthropic initiatives. 

A Letter from our Founder

Viewpoint represents the confluence of three major commitments

1. The first relates to a strongly held respect for the formation of capital. This is based on the recognition that the creation of capital, our capital as a family, and all capital within society is the product of unique and often unreplicable combinations of initiative, ingenuity and leadership. We are all better off if our savings, the accumulated surpluses after all expenses, are managed responsibly based on deep knowledge and expertise, and with the highest level of accountability and ethics.


2. Secondly, as a family we are committed to actively participating within our community for the betterment of all concerned. This means donating to certain worthy philanthropic causes, but more importantly to combine our financial resources, knowledge, expertise and attention to encourage transformational change within the organizations that we are supporting. Again, initiative, ingenuity and leadership are the principles we embrace in our philanthropic commitments. We want to support organizations who demonstrate exceptional levels of initiative, who are smart and who are comfortable in the spotlight of leading change.


3. The third area of commitment relates to leadership itself. This area of focus is drawn from our commitment to both business and philanthropic leadership. We direct resources towards the advancement of leadership as a unique and highly important body of knowledge. The purpose is to educate and facilitate more advanced understandings of the fundamentals of leadership to benefit both the quality of human experience and the effective allocation of society's resources.

A Letter from our Founder

Viewpoint represents the confluence of three major commitments

1. The first relates to a strongly held respect for the formation of capital. This is based on the recognition that the creation of capital, our capital as a family, and all capital within society is the product of unique and often unreplicable combinations of initiative, ingenuity and leadership. We are all better off if our savings, the accumulated surpluses after all expenses, are managed responsibly based on deep knowledge and expertise, and with the highest level of accountability and ethics.


2. Secondly, as a family we are committed to actively participating within our community for the betterment of all concerned. This means donating to certain worthy philanthropic causes, but more importantly to combine our financial resources, knowledge, expertise and attention to encourage transformational change within the organizations that we are supporting. Again, initiative, ingenuity and leadership are the principles we embrace in our philanthropic commitments. We want to support organizations who demonstrate exceptional levels of initiative, who are smart and who are comfortable in the spotlight of leading change.


3. The third area of commitment relates to leadership itself. This area of focus is drawn from our commitment to both business and philanthropic leadership. We direct resources towards the advancement of leadership as a unique and highly important body of knowledge. The purpose is to educate and facilitate more advanced understandings of the fundamentals of leadership to benefit both the quality of human experience and the effective allocation of society's resources.

What We Do


Through a conscientious, evidence-based approach, our vision is to be a leading family enterprise that inspires sustainable change in our areas of practice. We pride ourselves in:

  • Managing capital with the highest standards of skill, care, and expertise, as well as serving as custodians for the best long-term interests of the family and society.
  • Maintaining the highest standards of professionalism, expertise, and diligence across all functional areas in order to become a sustainable and successful model family office.
  • Encouraging a culture of innovation, continuous learning and feedback.
  • Evidence-based practice through focused research in the areas of investment management, corporate governance, and organizational behaviour and effectiveness.
  • Minimizing policies and maximizing accountability.
  • Supporting the enhancement of human, intellectual, social, and financial capital of all employees and family members through investment in learning and development.
  • Living our values (Excellence, Curiosity, Trust, Authenticity, and Leadership).

OUR VALUES


CURIOSITY


We are passionately curious and truth-driven, valuing this within ourselves and those we work with. We are a learning organization – awake and engaged with the world – skilled at creating, acquiring, and sharing knowledge. We ask probing questions, wonder why, and contemplate how things can be improved. 

CURIOSITY


We are passionately curious and truth-driven, valuing this within ourselves and those we work with. We are a learning organization – awake and engaged with the world – skilled at creating, acquiring, and sharing knowledge. We ask probing questions, wonder why, and contemplate how things can be improved. 

EXCELLENCE


We strive for professionalism and excellence in all that we do – it drives our work, our behaviors and our relationships. We aim to be exemplary in everything we do; we are performance driven, applying discipline and rigor to our work and striving towards innovative solutions. We encourage a culture of accountability and our actions encourage a high level of responsibility.


AUTHENTICITY


Authenticity and integrity are fundamental to our character. We strive to stay true to who we are and what we represent, which means learning from, and owning, our mistakes. We are transparent and committed to ethical practices – we protect and uphold this commitment.

LEADERSHIP


Leadership underpins everything we do; we study it, we model it, we learn from it. We believe the world needs a higher level of leadership, and we are dedicated to enhancing the understanding of advanced leadership. To us, leadership is about achieving performance while still creating fulfilling experiences for all involved.

TRUST


We believe that trust is foundational to all healthy relationships; not something that is said, instead, it is implicit in our daily interactions. We strive to be transparent, open, and honest. We believe in telling the truth, even when it’s uncomfortable. Trust strengthens our character and relationships – it is imperative to the enduring success of our organization.

What We Do


Through a conscientious, evidence-based approach, our vision is to be a leading family enterprise that inspires sustainable change in our areas of practice. We pride ourselves in:

  • Managing capital with the highest standards of skill, care, and expertise, as well as serving as custodians for the best long-term interests of the family and society.
  • Maintaining the highest standards of professionalism, expertise, and diligence across all functional areas in order to become a sustainable and successful model family office.
  • Encouraging a culture of innovation, continuous learning and feedback.
  • Evidence-based practice through focused research in the areas of investment management, corporate governance, and organizational behaviour and effectiveness.
  • Minimizing policies and maximizing accountability.
  • Supporting the enhancement of human, intellectual, social, and financial capital of all employees and family members through investment in learning and development.
  • Living our values (Excellence, Curiosity, Trust, Authenticity, and Leadership).

OUR VALUES


CURIOSITY


We are passionately curious and truth-driven, valuing this within ourselves and those we work with. We are a learning organization – awake and engaged with the world – skilled at creating, acquiring, and sharing knowledge. We ask probing questions, wonder why, and contemplate how things can be improved. 

EXCELLENCE


We strive for professionalism and excellence in all that we do – it drives our work, our behaviors and our relationships. We aim to be exemplary in everything we do; we are performance driven, applying discipline and rigor to our work and striving towards innovative solutions. We encourage a culture of accountability and our actions encourage a high level of responsibility.


AUTHENTICITY


Authenticity and integrity are fundamental to our character. We strive to stay true to who we are and what we represent, which means learning from, and owning, our mistakes. We are transparent and committed to ethical practices – we protect and uphold this commitment.

LEADERSHIP


Leadership underpins everything we do; we study it, we model it, we learn from it. We believe the world needs a higher level of leadership, and we are dedicated to enhancing the understanding of advanced leadership. To us, leadership is about achieving performance while still creating fulfilling experiences for all involved.

TRUST


We believe that trust is foundational to all healthy relationships; not something that is said, instead, it is implicit in our daily interactions. We strive to be transparent, open, and honest. We believe in telling the truth, even when it’s uncomfortable. Trust strengthens our character and relationships – it is imperative to the enduring success of our organization.

CURIOSITY


We are passionately curious and truth-driven, valuing this within ourselves and those we work with. We are a learning organization – awake and engaged with the world – skilled at creating, acquiring, and sharing knowledge. We ask probing questions, wonder why, and contemplate how things can be improved. 

EXCELLENCE


We strive for professionalism and excellence in all that we do – it drives our work, our behaviors and our relationships. We aim to be exemplary in everything we do; we are performance driven, applying discipline and rigor to our work and striving towards innovative solutions. We encourage a culture of accountability and our actions encourage a high level of responsibility.


AUTHENTICITY


Authenticity and integrity are fundamental to our character. We strive to stay true to who we are and what we represent, which means learning from, and owning, our mistakes. We are transparent and committed to ethical practices – we protect and uphold this commitment.

LEADERSHIP


Leadership underpins everything we do; we study it, we model it, we learn from it. We believe the world needs a higher level of leadership, and we are dedicated to enhancing the understanding of advanced leadership. To us, leadership is about achieving performance while still creating fulfilling experiences for all involved.

TRUST


We believe that trust is foundational to all healthy relationships; not something that is said, instead, it is implicit in our daily interactions. We strive to be transparent, open, and honest. We believe in telling the truth, even when it’s uncomfortable. Trust strengthens our character and relationships – it is imperative to the enduring success of our organization.

Want to stay informed?

Sign up for our weekly business news and research newsletter

Want to stay informed?

Sign up for our weekly business news and research newsletter

Get In Touch


Send us an email, or follow us on Twitter and LinkedIn

Get In Touch


Send us an email, or follow us on Twitter and LinkedIn